When it comes to customer feedback, not all feedback is created equal. Just as important as the content of the feedback is the person who provided it.
Here's a quick video about how to create customer segments easily
By segmenting feedback based on user type, behaviors, or specific properties (what they do with the product), you’ll see the data in more strategic ways.
For example, If your business is a SaaS company, you may want to create the following segments:
- Enterprise customers
- Customers on plan A
- Customers on plan B
- Customers on plan C
- Churned/canceled customers
- Customer who tried but did not convert
This will help you understand whether or not you want to prioritize certain work or monitor requests from specific groups of users.
Several of our integrations can bring not only feedback but also user data into EnjoyHQ. Currently, the following integrations provide full synchronisation of user properties (email, name, custom attributes, company attributes and so on):
The following integrations synchronize basic customer information (email and name):
Additionally, you can manually add user information to any document in EnjoyHQ by clicking on "Add User" button:
Now that your user information is in EnjoyHQ you can start creating user segments You can now group user based on what they do in your app or any other filter available in your account.
To get started, navigate to the People tab and click on Create Segment button. From there you can enter a query that will define the group of customers you want to assign a segment. For example, you can create segment of customers who recently cancelled like this:
Once created segments will show up in the user profile. Clicking on any of the segments will trigger a search and find feedback from all users in said segment
In your search area you can activate the filter called people and check which users properties are available in your account. If you can't find specific properties, please get in touch, we would love to help you build useful segments.
Integrations such as Intercom will also import segments into EnjoyHQ and synchronize their state periodically.
Just like with tags or user properties - not all segments will be relevant in EnjoyHQ You can hide unwanted imported segments by clicking on 'eye' icon.
Segments are not removed and you can bring them back any time.